Jon Jones is retired from MMA.
But don’t expect “Bones” to spend his retirement partying his life away inside some sleazy Albuquerque nightclub. After all, he did that when he was an active competitor. Instead, the former UFC heavyweight champion will serve as Ketone-IQ’s Chief Performance Officer, educating top athletes (and everyday consumers) on the performance benefits of Ketone-IQ.
I feel like there’s a keto-gram joke in here somewhere.
Ketone-IQ is a “high-performance” energy drink that won’t build a tolerance like caffeine and avoids the crashes of sugary beverages and blah, blah, blah — you can read all that marketing crap at the Ketone-IQ website, predictably littered with industry buzzwords like “superfuel” and “macronutrient.”
“I couldn’t be more thrilled to annouce my new position at Ketone as their Chief Performance Officer,” Jones wrote on Instagram. “It’s been great in the cage, but I want my true legacy to be the way that I conduct business, putting my best foot forward in everything that I do. Ketone-IQ has been a game-changer in my daily life, giving me more mental clarity, focus, and fuel to take me through each and every day. I beleive in it so much that I became a co-owner of the company. Try it, this stuff slaps.”
“Slaps” is a poor choice of words, all things considered.
Not surprisingly, the feedback from fans has been overwhelmingly negative. Most of the Instagram comments have focused on his decision to duck Tom Aspinall, who was recently promoted to undisputed heavyweight champion. Other fans attempted to warn Ketone executives about the history of Jones; which to be fair, is not great.
As for Ketone-IQ, 24 servings will run you $108 ($4.50 per shot).