First there was Stank Face and F-Bomb. Then there was Twisted Steel. Now, there’s a new beast on the Professional Bull Riding (PBR) circuit joining UFC CEO Dana White’s stable of bulls: Dana White’s Playmate.
That’s right: White named his latest bull, “Dana White’s Playmate.” This name shouldn’t surprise anyone who has seen White slap his name on anything he can in UFC, from Dana White’s Contender Series to Dana White’s Lookin’ For A Fight.
It apparently wasn’t enough that White’s name be mentioned whenever his other active PBR bulls Sour Diesel and White Thunder competed. Now, this new bull — which takes the place of White’s feared outlaw Twisted Steel (R.I.P.) — has his daddy’s name baked right in.
Dana White’s new bull that goes by the name “Dana White’s Playmate” nearly KO’d the cowboy trying to ride it tonight before the gate even opened. pic.twitter.com/2q9gcxBOaJ
— FULL SEND MMA (@full_send_mma) April 25, 2025
Dana White’s Playmate made its PBR Teams debut last night (Thurs., April 24, 2025) at The World @ Team Missouri Championship Game event in Kansas City — yes, PBR events are being packaged with UFC / WWE events now thanks to TKO parent company synergy. Or, it would have made its debut had escaped its steel pen — it jumped the gun and bucked the s—t out of rider, Dustin Herman, in the chute, knocking him senseless and resulting in a 0.00 BullScore.
“The rider is ok,” White wrote on Instagram of the incident. “My boy Dana White’s Playmate was not F—KIN around tonight. Got DQ’d.”
We’re sure White doesn’t mind too much.
In addition to potentially muddying up future Google search terms, UFC’s CEO probably hopes Dana White’s Playmate becomes as feared as Twisted Steel, who once destroyed Donald “Cowboy” Cerrone’s arm, causing a, “100 percent biceps tear off the bone.”
It’s off to a healthy start already. And I’m sure many a buckaroo will think twice before trying to ride Dana White’s Playmate.
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